{"id":32080,"date":"2025-07-24T12:35:34","date_gmt":"2025-07-24T12:35:34","guid":{"rendered":"https:\/\/writegenic.ai\/content\/?p=32080"},"modified":"2026-09-30T16:12:52","modified_gmt":"2026-09-30T16:12:52","slug":"writing-testimonials-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/writegenic.ai\/content\/writing-testimonials-step-by-step-guide\/","title":{"rendered":"How to Write a Testimonial: Templates, Examples, and the Questions to Ask"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Quick answer:<\/strong> A good testimonial tells a short story: what the problem was, what changed, and what the result was. Name a specific outcome instead of saying &#8220;great service.&#8221; Keep it to 50\u2013100 words, use the person&#8217;s real name and role, and always get their written permission before publishing it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most testimonials are useless. &#8220;Great service, highly recommend!&#8221; tells a reader nothing, and they scroll straight past it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good ones work because they sound like a real person describing a real change. They name the problem. They give a number. They admit a small doubt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide covers both sides. If you&#8217;ve been <strong>asked to write one<\/strong>, start at the top. If you&#8217;re a business trying to <strong>collect them<\/strong>, jump to <a href=\"https:\/\/claude.ai\/chat\/4cdb4c3d-0505-4395-a0fd-ea40e47f666a#how-to-ask-customers-for-testimonials-effectively\" target=\"_blank\" rel=\"noopener\">how to ask customers for testimonials<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ol><li><a href=\"#what-is-a-testimonial\">What Is a Testimonial?<\/a><\/li><li><a href=\"#what-makes-a-testimonial-believable\">What Makes a Testimonial Believable?<\/a><\/li><li><a href=\"#how-do-you-write-a-testimonial\">How Do You Write a Testimonial?<\/a><\/li><li><a href=\"#what-does-a-testimonial-format-sample-look-like\">What Does a Testimonial Format Sample Look Like?<\/a><\/li><li><a href=\"#customer-testimonial-examples-what-does-a-strong-one-look-like\">Customer Testimonial Examples: What Does a Strong One Look Like?<\/a><\/li><li><a href=\"#how-do-testimonials-differ-by-situation\">How Do Testimonials Differ by Situation?<\/a><\/li><li><a href=\"#how-to-ask-customers-for-testimonials-effectively\">How to Ask Customers for Testimonials Effectively?<\/a><\/li><li><a href=\"#best-ways-to-collect-authentic-customer-testimonials-for-an-online-business\">Best Ways to Collect Authentic Customer Testimonials for an Online Business<\/a><\/li><li><a href=\"#which-12-questions-get-the-best-answers\">Which 12 Questions Get the Best Answers?<\/a><\/li><li><a href=\"#how-do-you-turn-an-interview-into-a-short-testimonial\">How Do You Turn an Interview Into a Short Testimonial?<\/a><\/li><li><a href=\"#what-are-the-rules-on-permission-editing-and-the-law\">What Are the Rules on Permission, Editing and the Law?<\/a><\/li><li><a href=\"#how-to-use-customer-testimonials-effectively-on-a-company-website\">How to Use Customer Testimonials Effectively on a Company Website<\/a><\/li><li><a href=\"#what-if-a-customer-says-no-or-sends-something-unusable\">What If a Customer Says No, or Sends Something Unusable?<\/a><\/li><li><a href=\"#what-are-the-8-most-common-testimonial-mistakes\">What Are the 8 Most Common Testimonial Mistakes?<\/a><\/li><li><a href=\"#how-does-writegenic-ai-fit-in\">How Does Writegenic AI Fit In?<\/a><\/li><li><a href=\"#frequently-asked-questions\">Frequently Asked Questions About How to Write a Testimonial<\/a><\/li><\/ol><\/nav><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"what-is-a-testimonial\" class=\"wp-block-heading\">What Is a Testimonial?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A testimonial is a short statement from a real customer describing their experience with a product, service or person.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is different from a review. A review is something a customer posts on their own, usually on a public site like Google. A testimonial is something you ask for and publish on your own site, with permission.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>Testimonial<\/th><th>Review<\/th><th>Case study<\/th><\/tr><\/thead><tbody><tr><td>Who starts it<\/td><td>You ask<\/td><td>The customer decides<\/td><td>You ask<\/td><\/tr><tr><td>Where it lives<\/td><td>Your website<\/td><td>Google, Trustpilot, app stores<\/td><td>Your website<\/td><\/tr><tr><td>Length<\/td><td>50\u2013100 words<\/td><td>Anything<\/td><td>500\u20131,500 words<\/td><\/tr><tr><td>Control<\/td><td>You choose which to publish<\/td><td>None<\/td><td>Full<\/td><\/tr><tr><td>Needs permission<\/td><td>Yes, always<\/td><td>No<\/td><td>Yes, always<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">All three matter. Testimonials are the easiest to get and the fastest to use.<\/p>\n\n\n\n<h2 id=\"what-makes-a-testimonial-believable\" class=\"wp-block-heading\">What Makes a Testimonial Believable?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Five ingredients. A testimonial with three of them beats one with none, every time.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Ingredient<\/th><th>Why it works<\/th><th>Example<\/th><\/tr><\/thead><tbody><tr><td><strong>A specific problem<\/strong><\/td><td>Readers recognise themselves in it<\/td><td>&#8220;We were spending six hours a week on invoices&#8221;<\/td><\/tr><tr><td><strong>A specific result<\/strong><\/td><td>Vague praise sounds made up<\/td><td>&#8220;That&#8217;s down to about 45 minutes&#8221;<\/td><\/tr><tr><td><strong>A real name and role<\/strong><\/td><td>Anonymous quotes read as fake<\/td><td>&#8220;Sana R., Operations Manager&#8221;<\/td><\/tr><tr><td><strong>Plain, human wording<\/strong><\/td><td>Marketing language kills trust<\/td><td>&#8220;I genuinely didn&#8217;t expect it to be this easy&#8221;<\/td><\/tr><tr><td><strong>A small honest negative<\/strong><\/td><td>It proves nobody polished it<\/td><td>&#8220;Setup took longer than I&#8217;d hoped, but it was worth it&#8221;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">That last one surprises people. A tiny flaw makes the whole thing more believable, because perfect praise reads like advertising.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The one thing that ruins a testimonial<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adjectives with nothing behind them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Amazing.&#8221; &#8220;Fantastic.&#8221; &#8220;Best in the business.&#8221; These words appear in every fake testimonial ever written, so readers have learned to ignore them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Replace the adjective with the fact that caused it. Instead of &#8220;their support is amazing,&#8221; write &#8220;I emailed at 11pm and had a real answer by 8am.&#8221; The reader decides it&#8217;s amazing on their own, which is far more powerful.<\/p>\n\n\n\n<h2 id=\"how-do-you-write-a-testimonial\" class=\"wp-block-heading\">How Do You Write a Testimonial?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If someone has asked you to write one for them, here are six steps. The whole thing takes about fifteen minutes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Remember the &#8220;before&#8221;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What was going wrong before you started working with them? What were you worried about? What had you already tried that didn&#8217;t work?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the part most people skip, and it&#8217;s the part readers care about most. Nobody relates to someone who was already doing fine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Name what changed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">What is different now? Be as specific as you can manage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have a number \u2014 hours saved, money saved, a percentage \u2014 use it. If you don&#8217;t, describe the change in concrete terms instead: &#8220;I no longer dread Monday mornings&#8221; is specific, even without a figure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Pick one moment<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One small moment beats a general summary. The time they answered on a Sunday. The meeting where they spotted something you&#8217;d missed. The first week it just worked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specific memories sound true because they are.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Say who you&#8217;d recommend it to<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;If you&#8217;re a small agency drowning in admin, this is for you.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This helps the reader decide whether it applies to them, and it makes your testimonial useful rather than just nice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Write it the way you talk<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Read it out loud. If you&#8217;d never say it in conversation, rewrite it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contractions are good. Short sentences are good. A slightly awkward phrase that sounds like you is better than a polished one that doesn&#8217;t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 6: Keep it short and sign it<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aim for 50\u2013100 words. Include your name, your role, and your company if you&#8217;re comfortable with that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An unsigned testimonial is worth close to nothing, because the reader can&#8217;t tell if you exist.<\/p>\n\n\n\n<h2 id=\"what-does-a-testimonial-format-sample-look-like\" class=\"wp-block-heading\">What Does a Testimonial Format Sample Look Like?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a testimonial format sample you can fill in. Three lengths, for three situations.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>SHORT FORMAT (25\u201340 words) \u2014 for a homepage or a product page\n\n\"&#91;The problem in a few words]. &#91;What changed]. &#91;One specific detail.]\"\n\n\u2014 &#91;Name], &#91;Role], &#91;Company]\n\n\nSTANDARD FORMAT (50\u2013100 words) \u2014 the one to use most of the time\n\n\"Before &#91;product\/service], we &#91;the problem and what it cost us].\n\nWe tried &#91;what didn't work], but &#91;why it failed].\n\nSince &#91;starting \/ switching], &#91;the specific result, with a number if you\nhave one]. &#91;One concrete moment that stuck with you.]\n\nIf you're &#91;type of person or business], &#91;your recommendation].\"\n\n\u2014 &#91;Name], &#91;Role], &#91;Company]\n\n\nLONG FORMAT (150\u2013250 words) \u2014 for a testimonials page or a sales page\n\nParagraph 1 \u2014 The situation: who you are, and what was going wrong.\nParagraph 2 \u2014 The search: what you tried, what worried you, why you\n              hesitated before choosing them.\nParagraph 3 \u2014 The change: what happened, with specifics and numbers.\nParagraph 4 \u2014 The honest bit: anything that was harder than expected,\n              and why it was still worth it.\nParagraph 5 \u2014 The recommendation: who should do this, and who shouldn't.\n\n\u2014 &#91;Name], &#91;Role], &#91;Company]\n<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Use the standard format unless you have a reason not to. It&#8217;s long enough to tell a story and short enough that people finish reading it.<\/p>\n\n\n\n<h2 id=\"customer-testimonial-examples-what-does-a-strong-one-look-like\" class=\"wp-block-heading\">Customer Testimonial Examples: What Does a Strong One Look Like?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The fastest way to learn this is to see the same testimonial written badly and then well. Here are five pairs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example 1: A bookkeeping service<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Weak:<\/strong> &#8220;Excellent service! Very professional and reliable. Highly recommend to anyone.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Strong:<\/strong> &#8220;I used to lose most of a Sunday every month to invoices and receipts. Now I forward everything to Maya and it&#8217;s done by Tuesday. Last quarter she also caught \u00a31,400 of expenses I&#8217;d never have claimed. If you run a small business and you&#8217;re doing your own books at the weekend, stop.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 James O., Director, Halden Joinery<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What changed:<\/strong> the weak version has three adjectives and no facts. The strong version has a before, a result, a number, and a clear &#8220;this is for you.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example 2: A project management tool<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Weak:<\/strong> &#8220;This software has transformed our workflow and boosted productivity across the team.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Strong:<\/strong> &#8220;We&#8217;re a team of nine and we were tracking work across email, a spreadsheet and two whiteboards. Nobody knew what anyone else was doing. It took us about three weeks to get everyone properly moved over \u2014 longer than I expected \u2014 but our weekly status meeting went from an hour to fifteen minutes. That&#8217;s the bit I&#8217;d tell other people about.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 Priya M., Operations Lead, Northgate Services<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What changed:<\/strong> &#8220;transformed our workflow&#8221; means nothing. The strong version describes the actual mess, admits the setup was slow, and gives one measurable result.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example 3: A fitness coach<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Weak:<\/strong> &#8220;Best trainer I&#8217;ve ever had. So motivating and knowledgeable!&#8221;<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Strong:<\/strong> &#8220;I&#8217;d started and quit four different gym plans. What was different with Dan is that he asked what I actually enjoyed, then built around it. Eight months in I&#8217;ve been three times a week without a gap, which has never happened before. He also texts if I miss a session, which I found annoying for about a fortnight and then became the reason it worked.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 Aisha K.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What changed:<\/strong> the strong version explains <em>why<\/em> it worked, and includes a genuine small irritation that makes the rest believable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example 4: A B2B software platform<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Weak:<\/strong> &#8220;Great product with great support. It&#8217;s been a game changer for our business.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Strong:<\/strong> &#8220;Our support team was handling about 4,000 tickets a month across three inboxes, and things were falling through. We moved everything into one queue in April. Response time went from around 14 hours to under 3. The thing I didn&#8217;t expect was the reporting \u2014 I can finally show our board where the work actually goes.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 Daniel K., Customer Support Manager<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What changed:<\/strong> real volumes, a real timeframe, a before-and-after number, plus an unexpected benefit. Unexpected benefits are the most convincing detail you can include.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Example 5: A local trade<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Weak:<\/strong> &#8220;Fantastic work, fair price, would use again. 5 stars!&#8221;<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Strong:<\/strong> &#8220;Three other plumbers looked at the leak and told me the whole bathroom floor had to come up. Tom found it in about forty minutes \u2014 a cracked joint behind the panel \u2014 and fixed it the same morning. He charged me the call-out plus one hour. I&#8217;ve kept his number on the fridge since.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 Margaret S., Leeds<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What changed:<\/strong> the story does all the work. Nobody had to say &#8220;honest&#8221; or &#8220;skilled&#8221; \u2014 the reader concludes both.<\/p>\n\n\n\n<h2 id=\"how-do-testimonials-differ-by-situation\" class=\"wp-block-heading\">How Do Testimonials Differ by Situation?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Different situations need different things.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Situation<\/th><th>Length<\/th><th>What matters most<\/th><th>Include<\/th><\/tr><\/thead><tbody><tr><td>B2B software<\/td><td>75\u2013100 words<\/td><td>Measurable outcome, team size<\/td><td>Numbers, role, company<\/td><\/tr><tr><td>Coach or consultant<\/td><td>75\u2013125 words<\/td><td>The personal change<\/td><td>The before state, a specific moment<\/td><\/tr><tr><td>Local trade or service<\/td><td>40\u201375 words<\/td><td>Trust and fairness<\/td><td>What happened, what it cost<\/td><\/tr><tr><td>Online course<\/td><td>75\u2013100 words<\/td><td>Whether it actually worked<\/td><td>What you can do now that you couldn&#8217;t<\/td><\/tr><tr><td>LinkedIn recommendation<\/td><td>100\u2013150 words<\/td><td>Working relationship<\/td><td>How you worked together, one strength, one example<\/td><\/tr><tr><td>Employee reference<\/td><td>100\u2013200 words<\/td><td>Reliability, specific skills<\/td><td>Dates, role, concrete examples<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For a LinkedIn recommendation, one extra rule: say how you know the person and for how long. &#8220;I managed Sarah for two years&#8221; carries far more weight than praise from an unclear connection.<\/p>\n\n\n\n<h2 id=\"how-to-ask-customers-for-testimonials-effectively\" class=\"wp-block-heading\">How to Ask Customers for Testimonials Effectively?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most businesses never ask, or ask so badly that people ignore them. Here&#8217;s what works.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The five rules of asking<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ask a specific person, not a list.<\/strong> A personal email beats a mass send by a wide margin.<\/li>\n\n\n\n<li><strong>Make it easy to say yes.<\/strong> Ask three questions, not &#8220;would you write us a testimonial?&#8221;<\/li>\n\n\n\n<li><strong>Give them a way out.<\/strong> &#8220;No problem at all if not&#8221; gets more yeses, not fewer.<\/li>\n\n\n\n<li><strong>Offer to draft it.<\/strong> Many happy customers want to help but hate writing.<\/li>\n\n\n\n<li><strong>Say where it&#8217;ll go.<\/strong> People want to know what they&#8217;re agreeing to.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">The email that works<\/h3>\n\n\n\n<pre class=\"wp-block-code\"><code>Subject: Quick favour \u2014 three questions?\n\nHi &#91;Name],\n\nYou mentioned last month that &#91;specific thing they said]. That stuck\nwith me.\n\nWould you be up for answering three quick questions? I'd like to use\nyour answer as a testimonial on our website.\n\n1. What was the situation before you started working with us?\n2. What's different now? A number would be great if you have one.\n3. Who would you recommend us to?\n\nOne or two sentences each is plenty \u2014 no need to make it polished.\nIf it's easier, reply by voice note and I'll write it up and send it\nback for you to approve or change.\n\nCompletely fine if you'd rather not. It won't change anything\nbetween us.\n\nThanks either way,\n&#91;Your name]\n<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Three things make this work. It references something real they said. It asks three small questions instead of one big one. And it offers to do the writing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When is the best time to ask?<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Moment<\/th><th>Why it&#8217;s good<\/th><\/tr><\/thead><tbody><tr><td>Right after a win<\/td><td>The result is fresh and they&#8217;re pleased<\/td><\/tr><tr><td>When they say something nice, unprompted<\/td><td>Ask on the spot: &#8220;would you mind if I used that?&#8221;<\/td><\/tr><tr><td>After they renew or reorder<\/td><td>Renewal is proof they&#8217;re happy<\/td><\/tr><tr><td>When they refer someone to you<\/td><td>They&#8217;ve already recommended you privately<\/td><\/tr><tr><td>At the end of a project<\/td><td>Everything is still clear in their mind<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The worst time:<\/strong> during a problem, right after an invoice, or when you haven&#8217;t spoken in six months.<\/p>\n\n\n\n<h2 id=\"best-ways-to-collect-authentic-customer-testimonials-for-an-online-business\" class=\"wp-block-heading\">Best Ways to Collect Authentic Customer Testimonials for an Online Business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Online businesses often never meet their customers, so the usual conversation never happens. These five methods work anyway.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. The post-purchase email, timed properly<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Send it after they&#8217;ve had time to get a result \u2014 not after they&#8217;ve had time to forget you.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Type of product<\/th><th>Send after<\/th><\/tr><\/thead><tbody><tr><td>Physical product<\/td><td>2\u20133 weeks<\/td><\/tr><tr><td>Software or subscription<\/td><td>30\u201360 days<\/td><\/tr><tr><td>Online course<\/td><td>When they finish, or at 75%<\/td><\/tr><tr><td>Service<\/td><td>Right after the final delivery<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Mine what people already say<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your best testimonials are usually already written, sitting in support tickets, replies, DMs and survey comments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Search your inbox for phrases like &#8220;thank you so much,&#8221; &#8220;this saved me,&#8221; or &#8220;I was worried.&#8221; Then email that person: &#8220;you said this a while back \u2014 may I use it on our site?&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is by far the highest-yield method, and almost nobody does it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Follow your happiest survey responses<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you run a satisfaction survey, anyone who gives you a top score and writes a comment is a testimonial waiting to happen. Contact them within a week, while they still feel that way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Offer a voice note or a short call<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many people will happily talk for five minutes but will never write four sentences. Record it, write it up, and send it back for approval.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spoken testimonials are almost always better, because people speak in plain language and tell stories naturally.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Ask at the moment of success<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If your product has a clear win \u2014 a first sale, a completed project, a milestone \u2014 ask right there, in the app or in the confirmation email. The feeling is at its peak.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">One thing to avoid<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t offer a discount or a prize <strong>in exchange for a positive testimonial<\/strong>. Beyond being dishonest, it creates a legal problem, which the next section covers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to thank people, thank everyone who responds, regardless of what they say.<\/p>\n\n\n\n<h2 id=\"which-12-questions-get-the-best-answers\" class=\"wp-block-heading\">Which 12 Questions Get the Best Answers?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Use these in an email, a survey or an interview. Pick five or six; don&#8217;t send all twelve.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What was going on before you found us?<\/li>\n\n\n\n<li>What had you already tried?<\/li>\n\n\n\n<li>What nearly stopped you from buying?<\/li>\n\n\n\n<li>What made you decide to go ahead?<\/li>\n\n\n\n<li>What&#8217;s different now?<\/li>\n\n\n\n<li>Can you put a number on that \u2014 hours, money, or a percentage?<\/li>\n\n\n\n<li>What surprised you?<\/li>\n\n\n\n<li>Was anything harder than you expected?<\/li>\n\n\n\n<li>Is there a specific moment that stands out?<\/li>\n\n\n\n<li>What would you say to someone who&#8217;s hesitating?<\/li>\n\n\n\n<li>Who is this a good fit for? Who isn&#8217;t it for?<\/li>\n\n\n\n<li>Is there anything I haven&#8217;t asked that you&#8217;d want people to know?<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Questions 3, 8 and 11 are the ones that produce the quotes worth publishing. They invite honesty, and honesty is what makes a testimonial land.<\/p>\n\n\n\n<h2 id=\"how-do-you-turn-an-interview-into-a-short-testimonial\" class=\"wp-block-heading\">How Do You Turn an Interview Into a Short Testimonial?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll end up with twenty minutes of talking and need eighty words. Here&#8217;s the method.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Write out what they said<\/strong>, or use an automatic transcript.<\/li>\n\n\n\n<li><strong>Highlight every specific thing<\/strong> \u2014 numbers, timeframes, concrete moments. Ignore the general praise entirely.<\/li>\n\n\n\n<li><strong>Find the before and the after.<\/strong> These are usually in different parts of the conversation.<\/li>\n\n\n\n<li><strong>Build the standard format<\/strong> from those pieces, in their order: problem, what changed, specific detail, recommendation.<\/li>\n\n\n\n<li><strong>Keep their words.<\/strong> Tidy the grammar and cut the &#8220;ums,&#8221; but don&#8217;t rewrite their phrasing into yours.<\/li>\n\n\n\n<li><strong>Send it back for approval<\/strong>, and tell them plainly they can change anything or pull out.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">That last step is not optional. It&#8217;s covered next.<\/p>\n\n\n\n<h2 id=\"what-are-the-rules-on-permission-editing-and-the-law\" class=\"wp-block-heading\">What Are the Rules on Permission, Editing and the Law?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is the part almost every guide skips, and it&#8217;s the part that can cost you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Get written permission, every time<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Verbal agreement isn&#8217;t enough. You need something in writing \u2014 an email reply is fine for most small businesses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your permission request should cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The exact wording you plan to publish<\/li>\n\n\n\n<li>How they&#8217;ll be identified (name, role, company, photo)<\/li>\n\n\n\n<li>Where it will appear (website, social media, ads, print)<\/li>\n\n\n\n<li>That they can withdraw it later<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A simple version:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Hi &#91;Name],\n\nHere's the testimonial written up from our conversation:\n\n\"&#91;exact final wording]\"\n\nAttributed to: &#91;Name], &#91;Role], &#91;Company]\nWith your photo: yes \/ no\n\nWe'd use this on our website and occasionally on social media.\n\nAre you happy with this? Change anything you like, or say no \u2014\nboth are completely fine. And if you ever want it taken down\nlater, just tell me and I'll remove it.\n\nThanks,\n&#91;Your name]\n<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">What you may and may not edit<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Allowed<\/th><th>Not allowed<\/th><\/tr><\/thead><tbody><tr><td>Fixing spelling and grammar<\/td><td>Changing what they meant<\/td><\/tr><tr><td>Cutting filler and repetition<\/td><td>Cutting a caveat so it reads more positively<\/td><\/tr><tr><td>Shortening for space<\/td><td>Adding claims they didn&#8217;t make<\/td><\/tr><tr><td>Tidying spoken speech into sentences<\/td><td>Combining two people into one quote<\/td><\/tr><tr><td>Using &#8220;\u2026&#8221; to mark a cut<\/td><td>Writing it yourself and attributing it to them<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The test is simple: <strong>would the customer recognise this as what they meant?<\/strong> If yes, you&#8217;re fine. If you&#8217;d feel uncomfortable showing them the edit, you&#8217;ve gone too far.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The legal side<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the United States, the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Federal_Trade_Commission\" target=\"_blank\" rel=\"noopener\">FTC&#8217;s<\/a> Consumer Reviews and Testimonials Rule was finalised in August 2024. It bans fake and misleading reviews and testimonials, and it carries civil penalties.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Things it covers that businesses often do without realising:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Writing a testimonial yourself and attributing it to a customer<\/li>\n\n\n\n<li>Using a testimonial from an employee, relative or investor without disclosing the relationship<\/li>\n\n\n\n<li>Paying for a testimonial on condition that it&#8217;s positive<\/li>\n\n\n\n<li>Editing a quote so it no longer reflects what the person meant<\/li>\n\n\n\n<li>Hiding or suppressing negative reviews while displaying only positive ones<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The UK, EU and Australia all have their own rules against misleading endorsements. The details differ; the principle doesn&#8217;t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The safe version is simple.<\/strong> Real customer, real words, written permission, no payment for positivity, and disclose any connection. Everything in this guide follows that.<\/p>\n\n\n\n<h2 id=\"how-to-use-customer-testimonials-effectively-on-a-company-website\" class=\"wp-block-heading\">How to Use Customer Testimonials Effectively on a Company Website<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Collecting them is half the job. Where you put them decides whether they work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Put them next to the decision<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The most common mistake is burying every testimonial on a &#8220;Testimonials&#8221; page. Almost nobody visits that page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, place each one beside the thing it&#8217;s about:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Page<\/th><th>Which testimonial goes there<\/th><\/tr><\/thead><tbody><tr><td>Homepage<\/td><td>One or two strongest, near the top<\/td><\/tr><tr><td>Product or feature page<\/td><td>One that mentions that specific feature<\/td><\/tr><tr><td>Pricing page<\/td><td>One that addresses value or cost worry<\/td><\/tr><tr><td>Checkout or sign-up<\/td><td>One short quote that reduces last-minute doubt<\/td><\/tr><tr><td>Service page<\/td><td>One from the same industry or type of customer<\/td><\/tr><tr><td>Contact page<\/td><td>One about responsiveness or ease of working together<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A testimonial on a pricing page that says &#8220;I thought it was expensive until I worked out what the old way was costing us&#8221; does more than twenty quotes on a page nobody opens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Make them look real<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Include a photo<\/strong> where you can. A face lifts credibility more than any wording change.<\/li>\n\n\n\n<li><strong>Use full names and roles.<\/strong> &#8220;Sarah T., Finance Director, Meridian Ltd&#8221; beats &#8220;Sarah, happy customer.&#8221;<\/li>\n\n\n\n<li><strong>Don&#8217;t over-design them.<\/strong> Testimonials in fancy boxes with big quote marks read as marketing. Plain text reads as real.<\/li>\n\n\n\n<li><strong>Keep them current.<\/strong> Add a date, or refresh them yearly. A testimonial that mentions a version you no longer sell hurts you.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Match the testimonial to the reader<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you serve several types of customer, group them. A dentist reading your page wants to hear from another dentist, not from a software company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even three or four well-matched testimonials beat thirty generic ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A note on your testimonials page<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You should still have one, for people who go looking. Organise it by customer type or by problem solved, rather than as one long undifferentiated list. Your <a href=\"https:\/\/writegenic.ai\/content\/landing-page-content\/\">landing page copy<\/a> should point to it, not lead with it.<\/p>\n\n\n\n<h2 id=\"what-if-a-customer-says-no-or-sends-something-unusable\" class=\"wp-block-heading\">What If a Customer Says No, or Sends Something Unusable?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">If they say no<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Say thank you and drop it completely. Never ask twice, and never let it affect how you treat them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People say no for reasons that have nothing to do with you \u2014 company policy, privacy, or simply being busy. Some of them will say yes in a year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">If they send something too short<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Great service, thanks!&#8221; is not a testimonial, but it is an opening.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reply with one specific question: &#8220;Thanks! Would you mind telling me one thing that changed since you started? Even a sentence helps.&#8221; Most people will answer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">If they send something too long<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Edit it down and send it back for approval. Say why: &#8220;I&#8217;ve trimmed this to fit the page \u2014 have I kept what you meant?&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">If they mention something negative<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t quietly delete it. You have two honest options: ask if they&#8217;re happy for you to use a shorter section that leaves it out, or keep it in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keeping it in is often the better choice. A mild negative makes everything else believable, as the examples above show.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">If they ask you to write it<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is common and it&#8217;s fine, as long as you follow the rule: <strong>you may draft from their words, never invent them.<\/strong> Interview them, write it up from what they said, and get their approval on the final wording. What you must not do is write a testimonial out of thin air and ask them to sign it.<\/p>\n\n\n\n<h2 id=\"what-are-the-8-most-common-testimonial-mistakes\" class=\"wp-block-heading\">What Are the 8 Most Common Testimonial Mistakes?<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Publishing praise with no facts in it.<\/strong> Adjectives without evidence read as fake.<\/li>\n\n\n\n<li><strong>Anonymous quotes.<\/strong> &#8220;J.D., satisfied customer&#8221; is worse than no testimonial at all.<\/li>\n\n\n\n<li><strong>Never asking.<\/strong> Most happy customers would say yes and are simply never asked.<\/li>\n\n\n\n<li><strong>Asking too early<\/strong>, before the customer has a result to describe.<\/li>\n\n\n\n<li><strong>Hiding them all on one page<\/strong> nobody visits.<\/li>\n\n\n\n<li><strong>Editing out the caveats<\/strong> so everything sounds perfect.<\/li>\n\n\n\n<li><strong>No written permission.<\/strong> Both a legal risk and an awkward conversation waiting to happen.<\/li>\n\n\n\n<li><strong>Letting them go stale.<\/strong> A five-year-old testimonial about an old version undermines the rest.<\/li>\n<\/ol>\n\n\n\n<h2 id=\"how-does-writegenic-ai-fit-in\" class=\"wp-block-heading\">How Does Writegenic AI Fit In?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s be direct about this, because it matters.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/writegenic.ai\/\">Writegenic AI<\/a> helps you <strong>write up testimonials from what your customers actually said<\/strong>. It does not invent customers, and you shouldn&#8217;t use any AI tool to do that. Fabricated testimonials are dishonest, and under the FTC rule they&#8217;re also illegal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Used properly, it saves real time:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Turn a call transcript or voice note<\/strong> into a clean 80-word testimonial in their own voice<\/li>\n\n\n\n<li><strong>Shorten a long written testimonial<\/strong> to fit a product page, without changing the meaning<\/li>\n\n\n\n<li><strong>Draft the request email<\/strong> and the permission email<\/li>\n\n\n\n<li><strong>Write the interview questions<\/strong> for a specific customer and situation<\/li>\n\n\n\n<li><strong>Rewrite one testimonial<\/strong> for different placements \u2014 a short version for checkout, a longer one for the testimonials page<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Then do the two things AI can&#8217;t: <strong>send it back to the customer for approval, and publish only what they&#8217;ve agreed to.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may also find the <a href=\"https:\/\/writegenic.ai\/content\/landing-page-content\/\">landing page copy tool<\/a> useful for the pages your testimonials will sit on, and the <a href=\"https:\/\/writegenic.ai\/content\/prompt-generator\/\">prompt generator<\/a> for writing sharper instructions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Draft with the tool, keep the judgement.<\/strong> AI can shape a quote beautifully. It cannot know whether your customer meant it, and that is the only thing a testimonial is actually worth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/writegenic.ai\/register\">Try Writegenic AI free<\/a><\/p>\n\n\n\n<h2 id=\"frequently-asked-questions\" class=\"wp-block-heading\">Frequently Asked Questions About How to Write a Testimonial<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1790784165660\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do you write a testimonial in simple words?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Say what the problem was before, what changed, and one specific detail that proves it. Keep it to 50\u2013100 words and sign it with your real name and role.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1790784167619\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How long should a testimonial be?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Usually 50\u2013100 words. Shorter works on a homepage or checkout page. Longer works on a dedicated testimonials page or a sales page.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1790784168668\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is a good testimonial format sample?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Problem, what you tried, what changed with a specific result, one concrete moment, and who you&#8217;d recommend it to. Then your name, role and company.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1790784169868\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is the difference between client testimonials and reviews?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>You ask for client testimonials and publish them on your own site with permission. Reviews are posted by customers themselves on public sites, and you don&#8217;t control them.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1790784171267\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Can I write a testimonial for my customer?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>You can draft it from their own words \u2014 from an interview, an email or a survey answer \u2014 and then get their written approval. You must never invent a testimonial and attribute it to someone.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1790784172783\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Do I need permission to publish a testimonial?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes. Get it in writing, showing the exact wording, how they&#8217;ll be named, and where it will appear. An email reply is enough for most small businesses.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1790784237886\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Are fake testimonials illegal?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>In the United States, yes. The FTC&#8217;s Consumer Reviews and Testimonials Rule, finalised in 2024, bans fake and misleading testimonials and carries civil penalties. The UK, EU and Australia have similar rules.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1790784239266\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Can I edit a testimonial a customer sends me?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>You can fix grammar, cut filler and shorten for space. You cannot change the meaning, remove a caveat to make it sound better, or add claims they didn&#8217;t make. Always send the edit back for approval.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1790784240766\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do I ask for a testimonial without being awkward?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Ask three specific questions instead of requesting a testimonial. Offer to write it up from their answers. Make it easy to decline, and mean it.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1790784242116\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Where should customer testimonials go on a website?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Next to the decision they support \u2014 product pages, the pricing page, and the sign-up page \u2014 rather than only on a separate testimonials page.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1790784308689\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Should testimonials include photos?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Where you can, yes. A real face raises credibility more than any change to the wording. Always ask permission for the photo separately.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1790784310015\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What if I have no testimonials yet?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Start with your three happiest customers and ask each one personally. Also search your inbox for nice things people already said, and ask if you can use them.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Related reading:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/writegenic.ai\/content\/landing-page-content\/\">Landing Page Content: Copywriting Tool<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/writegenic.ai\/content\/project-proposal\/\">Project Proposal Writer: Create Proposals That Win<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/writegenic.ai\/content\/mission-statement\/\">Mission Statement Generator<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/writegenic.ai\/content\/invitation-email-generator\/\">Invitation Email Generator<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/writegenic.ai\/content\/how-to-use-writegenic-ai\/\">A Step-by-Step Guide on How to Use Writegenic AI<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How to write a testimonial people believe, with a format sample, before-and-after examples, 12 interview questions, and the permission rules you need to follow.<\/p>\n","protected":false},"author":4,"featured_media":32237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[111,109,110],"class_list":["post-32080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website","tag-business-testimonials","tag-copywriting","tag-testimonials-writing"],"authors":[],"_links":{"self":[{"href":"https:\/\/writegenic.ai\/content\/wp-json\/wp\/v2\/posts\/32080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/writegenic.ai\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/writegenic.ai\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/writegenic.ai\/content\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/writegenic.ai\/content\/wp-json\/wp\/v2\/comments?post=32080"}],"version-history":[{"count":2,"href":"https:\/\/writegenic.ai\/content\/wp-json\/wp\/v2\/posts\/32080\/revisions"}],"predecessor-version":[{"id":33669,"href":"https:\/\/writegenic.ai\/content\/wp-json\/wp\/v2\/posts\/32080\/revisions\/33669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/writegenic.ai\/content\/wp-json\/wp\/v2\/media\/32237"}],"wp:attachment":[{"href":"https:\/\/writegenic.ai\/content\/wp-json\/wp\/v2\/media?parent=32080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/writegenic.ai\/content\/wp-json\/wp\/v2\/categories?post=32080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/writegenic.ai\/content\/wp-json\/wp\/v2\/tags?post=32080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}